As Creative Director, I crafted a visually striking campaign that repositioned Fiberon as the leader in sustainable outdoor living. Rooted in high-end photography, the campaign highlighted natural textures and clean, modern lines, creating a refined yet approachable aesthetic. The art direction balanced minimalist design with bold, dynamic visuals, bringing out the rich, organic details of Fiberon’s products. Every element, from the immersive website to curated content, worked together to transform Fiberon into a premium lifestyle brand for eco-conscious homeowners.