Crafting Prism's Transformative Brand Identity and Strategy
At Prism, an AI-driven platform for medical research, I led the branding and strategy for launching their new brand to market. The focus was on shaping Prism's identity to highlight empathy, innovation, and impact. This approach resulted in a user-centric experience that builds trust and mastery in the world of medical insights.
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Reflecting Transformation: Mark is inspired by the refraction of light through a prism, symbolizing the transformation of complex data into enlightening insights. A simple, yet elegant icon that translates Prism's mission to unravel intricate biomedical information for researchers, enabling them to view research in a new, brilliant light.
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