Crafting Prism's Transformative Brand Identity and Strategy
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Reflecting transformation, the mark takes inspiration from the refraction of light through a prism—symbolizing the conversion of complex data into illuminating insights. This clean, elegant icon captures Prism’s mission to simplify intricate biomedical information, empowering researchers to see their work in a sharper, more brilliant light.
About
Prism set out to redefine the role of AI in medical research. Leading the brand launch, I crafted a strategy rooted in empathy, innovation, and impact—key pillars that shaped every touchpoint of the identity. By designing a user-first experience, we positioned Prism as more than a tool: it became a trusted partner in advancing medical insights. The result was a brand that feels human, intuitive, and poised to transform the future of research.
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