A modern brand identity and campaign for digital age verification

TruAge came to us looking for a top to bottom brand identity and campaign to launch their new age verification platform nationwide. The platform included a consumer facing app and a cloud based platform built for business. The brand identity was inspired by identification photos while the logo was derived from the slashes in a numerical birthdate. The result was a truly unique and modern look that conveyed age verification in everything we created.

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Credits

Role
Branding, Concept, Design

Team
Calline Cronin, Sarah Zimmer, Kat Tushim, and Tory Merritt

Assets
Photography from Offset by Shutterstock and Getty Images.

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